01 / 06
MEDIA GENRES I · CLASS PRESENTATION
A TRAILER THAT
BUILT A GENRE
The Wandering Earth series & the invention of Chinese hard sci-fi
Trailers that didn't sell a film — they invented a genre.
02 / 06
VISUAL FEED · TRAILER v2.0
Now watch — and look for three things
● REC · 2:00
⚠ NO SIGNAL — assets/trailer.mp4 not found.
Drop your 2-minute trailer into /assets/trailer.mp4 and redeploy.
- VISUALS what symbols do you see?
- SOUND what does the audio tell you?
- PROMISE what story is offered?
03 / 06
MOVE 01
A new visual vocabulary
- Planet engines · frozen cities · Jupiter
- Sequel scale-up: space elevators · drone swarms · lunar crisis
- Built from scratch — no Chinese sci-fi canon to borrow from
iconographyplanet enginesfrozen BeijingJupiter
04 / 06
MOVE 02
Sound as genre definition
- Massive orchestral score
- Multilingual broadcasts → "we are one humanity"
orchestralmultilingualcollective voice
05 / 06
MOVE 03 · THE HOOK
Rewriting the rulebook
| Hollywood sci-fi | The Wandering Earth |
|---|---|
| lone hero | collective |
| escape Earth | move Earth |
| save-the-day | protect home |
Not escape from Earth — migration with Earth.
06 / 06
CLOSE
Why hot · popular · successful
- Hot = genre scarcity → the trailer was the event
- Popular = collective salvation × "move mountains" myth
- Successful = genre-level win → an industry unlocked
A TRAILER THAT
BUILT A GENRE
BUILT A GENRE